We didn’t learn logistics in order to build software. It was the other way round.
SendingBay was founded in 2023, but the team behind it has been building software for transport since 2010. We started out as the IT people the couriers called when something broke. We are still in the same industry, still with many of those clients, and today our programmes are used by carriers and online shops across Spain.
Two founders and a single industry from the start
SendingBay was founded by two people with a long road behind them. Juan Agustín López, CTO, started our first project in 2010. Ana Karina D’Orazio, CEO, joined in 2015. Between them they add up to an entire career spent on the same problem.
And we started at the bottom. In 2010 we did not have a software company: we had courier firms as IT support clients. We tuned their hardware, installed third-party software, ran cable through their offices. And in the meantime, we were writing our own invoicing software for those same clients.
They called us the scrap men.
And they had a point. But while we were down among the cables and the boxes, we were seeing something you cannot see from outside: that those businesses, different as they were, always broke in the same place.
Since then we have iterated and pivoted several times, always inside the same industry and with the same clients, looking for the same thing: the product that would solve that shared pain and could also grow. The problem never changed, because it is one single, very large problem. What kept changing was which part of it we decided to solve first.
We started by fixing computers in a handful of courier firms. That is why we already knew what breaks on a Friday afternoon. Today we make the software used by more than a hundred transport agencies across Spain.
We research with real data, not hypotheses
Saying you optimise routes is easy. Proving it takes data, and we have it because the team has been running with real clients since 2010.
The data behind the energy saving
Bestmile’s energy saving figure does not come from a theoretical estimate. It is built on 20.3 million real records from 148 carriers, with a baseline of 19,309 routes actually driven, and checked against the official factors published by the IDAE and the European Environment Agency.
And it is not a still photograph. Every month of operation adds new data, and the more there is, the sharper the calculation. The base we research on keeps growing.
Who leads the research
Jorge Guzmán, PhD in astrophysics and an active researcher. He came down from the stars to the roads.
Here he has specialised in the engine that calculates the routes: how the road network is represented, how traffic incidents enter the calculation, and how to order deliveries within a route to drive fewer kilometres.
And on a line almost nobody follows: getting the environmental criterion inside the route calculation itself, rather than measured afterwards in a report.
Research is also where the company came from. Ana Karina D’Orazio, CEO and co-founder, spent a decade researching and teaching at university in fields of neuroscience before moving into technology: she published, led research teams, won competitive funding and peer-reviewed scientific papers. The field was different. The method is the same, and it is the one applied here.
There are nine of us, and all nine are technical
Nine people for all our products, clients across Spain and an operation that cannot stop.
More than 2,000 people work with our software every day. If it goes down for a second, our phones and inboxes light up. That is why the team is the way it is.
In a company this size the usual split is sales, admin and a few people who code. Not here. Whoever answers support knows the system from the inside and tests every release before it ships. Whoever runs growth automates their own processes and builds their own tools. And product direction sits with the CEO, who decides what gets built and why.
No layers in between: the person who writes the code talks to the client who has the problem.
The technical team is led by Juan Agustín López, CTO. He started out as a developer at 14, already with projects of his own. He leads from the inside, not from a meeting: he still takes part in building the product and in keeping it running.
And how do nine people maintain all these products? Not by working longer hours. We work with AI and agents across the whole process, not as an experiment but as a daily tool. Juan moved the entire company into that way of working, and today there is nobody on the team who does not.
We work remotely, spread around the country, and we meet when we can. The same thing moves all of us: making software that genuinely serves the person using it.
To connect logistics in a smart, human and accessible way
The software sits in the middle. Everyone else carries on with their own job.
And where we are heading: that any company moving anything can do it with the same technology that today is only within reach of the big players. Without needing a fleet of its own, an IT department or a six-figure budget to run an orderly operation.
What sits underneath
In the cloud
The platform runs in the cloud: it scales as you grow and stays available when you need it most. It updates itself and opens from any computer, with nothing to install and nothing to maintain.
Artificial intelligence
Today it works out the delivery order of every route. Next, already in development: the models that estimate the workload of a day and the risk of a delivery running into trouble.
APIs across every product
Each product connects to what you already run: your store, your carrier networks, your own system and your clients’, who can send you their orders straight through an API.
Your data, measured
Everything that happens in your operation is recorded and measured: deliveries, incidents, times and kilometres. That is what produces the reports you decide with, on data rather than on instinct.
What we have won
Awards given by external juries to the company and to its founder.
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Best Startup of the YearGlobal Startup Awards, South Europe8 October 2025
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Founder of the YearAna Karina D’Orazio · Global Startup Awards, South Europe8 October 2025
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First Prize at the Demo Day25 February 2025
The backing behind the project
Public funding and official seals that certify how innovative what we build is.
NEOTEC grant
Public funding from the CDTI for research and development with a technology base. File SNEO-20241203.
ENISA
Public funding for the development of the product, within the Recovery Plan and NextGenerationEU.
Certified startup
Certified as a startup under Law 28/2022, the Spanish law that promotes emerging companies.
Innovative SME
Seal of the Spanish Ministry of Science, Innovation and Universities, valid until April 2028.
We are part of Lanzadera, one of the largest business accelerators in Spain, members of CITET, the innovation centre for logistics and freight transport, and we take part in the Smart Distribution startup group of AECOC, the Spanish association of manufacturers and distributors.
About SendingBay
Shall we talk?
Tell us what you move and where it hurts. We will tell you which of our products to start with, or that we do not have the one you need yet.